“We want to create a world where the imperfect snack is accepted”
THE STORY ABOUT GOÜTER
Goüter is founded by Joël Manuvelpillai, a chocolate innovator and waste activist dedicated to changing the agenda around food waste. Joel is not your average entrepreneur, he has spent his career exploring innovations in chocolate and different ways of doing things. Goüter is his chance to think outside the chocolate box and not play by the rules, combining his ability to make chocolate magic with his passion to create real change in the food industry.
“We want to create a world where the imperfect snack is accepted. I’ve created a high quality, tasty and nutritious snack to prove that the best chocolate doesn’t have to look perfect, and the tastiest snack can contain reused food. High quality, low environmental impact!”
Joël is an R&D expert and has led the development of several global innovations in chocolate, from concept to launch. His strong technical background and analytical thinking has seen Joel responsible for the development and management of new products for both artisan and global chocolate brands such as Cadbury’s, Milka and Godiva.
